Preparing a reflective report

Setting up an intelligent report Intelligent report is the report which covers various phases of the field-tested strategy that incorporates advancement, thought commencement, field-tested strategy improvement, creating the introduction and criticism. Additionally is close to home job and impression of the significance of field-tested strategy to decide the information and our contribution in setting up the report which help the understudy to examine the entire procedure of creating field-tested strategy from thoughts creating to age of plan. 2. THE TEAM WORK Our marketable strategy bunch was comprised of four individuals including myself and Saida M. Bandawe, Edna Mtema and Grace Sikaona with the assistance of our coach. After we structure our gathering we wanted to meet after classes and talk about various business thoughts from every individual from the group and we choose to chip away at the Trash Collection venture after affirmation with our group address. The explanation of picking this venture is to forestall natural contamination in Mikocheni society just as Dar es Salaam city later on. The jobs dispersion ere dependent on the region of specialization in order to have the option to give commitments as thoughts to advance with strategy arrangement. Standards for appropriation of jobs were accommodation, experience, solace and mindfulness regarding how things are accomplished for the achievement of the organization. 2.1 The job In our group we talked about all assignments together so as to allow everybody to propose not just the undertaking they consented to chip away at, yet in addition to know on the most proficient method to set up the parts in marketable strategy. For instance each week we needed to work one undertaking, everybody all alone and toward the week's end we meet to talk about the thoughts and afterward finish up which is the best. The jobs were as per the following: Saida M Bandawe did on operational arrangement and supervisory crew and report essayist. Edwardina N. Karugendo chipped away at monetary arrangement and hazard evaluation. Edna Mtema ,has taken a shot at the business opportunity and industry investigation of our business Beauty Sikaona has set up the subtleties on advertising and furthermore money related arrangement. 2.2 Specializations Each colleague represented considerable authority in those jobs dependent on the rules set forward before above which she felt agreeable to convey the best of the thoughts on the field. I took a shot at Marketing and money related arrangement as Im right now working in the bank as installment official. It was anything but difficult to me to do fiscal summaries for our business venture. 2.3 Contributions of colleagues All individuals took an interest effectively in planning of all the strategy from thoughts to finish report, individuals cooperated in all phases until fruitful accommodation of the marketable strategy. There were various types of commitments from individuals, for example, deliberate report composing and assortment of information a round various Municipal Council writing supplies and so forth. 2.4 Team framing process The group framing in our group was finished by every schoolmate looking mates she/he can function admirably and structure the best gathering. After we structure our gathering, the talk request that each gathering discover four business thoughts, at that point examine with her the best based testing, accommodating to the general public and not basic business among four thoughts. 2.5 Efficiency of collaboration We figured out how to complete our field-tested strategy as arranged and submitted on schedule. The way that we used to cooperate and talk about all as a gathering which has limited grumblings towards an individual allocated on that task in the event that something turned out badly or not satisfactory. 3. Procedure OF IDEA INITIATION 3.1 Arriving at the possibility of the strategy The preparation we got at IIT on Small Business Development for right around half year, has made us to see how to plan and start up a business and see the need of choosing a particular portion to center upon. 3.2 Choice from the potential thoughts Thought is a reason or controlling head. Our gathering had various thoughts, for example, Eatery Fitting Waste Collection We chose to take Trash Collection venture since we were worried about forestalling natural contamination in Mikocheni society just as Dar es Salaam city for what's to come. Likewise by thinking about the World natural emergency, so by doing this business we will be advantage monetarily as well as we will assume a major job in securing our surroundings. 3.3 Lesson I gained from the procedure of thought commencement (Theories) Through strategy arrangement I took in a great deal and one is tedious and a dull work, one should be energy in a subject and free their brain to get a handle on precisely the information that the subject conveys. Likewise I get opportunity to rehearse what we take in class from first year Diploma to my third year. For instance a) Marketing hypothesis I) choosing an objective market( A specialties advertise) We picked Mikocheni region as a thin gathering of Dar es Salaam city occupant yet comparative intrigue. (Barringer, B.R. furthermore, Ireland, R.D pg 318) b) Financial Theory For any business person must have four monetary target which are I) Profitability - Our organization capacity to make benefit ii) Liquidity - Our organization capacity to meet its momentary commitment iii) Efficiency-How beneficially a firm uses its benefit iv) Stability - The general sound of the organization monetary structure of our business, specific as it rrelates to its obligation to-value proportions.( Barringer, B.R. what's more, Ireland, R.D pg 222) I likewise discovered that imparting thoughts to others is significant as it allows to understudies to inspect the thoughts profoundly as an approach to check whether it very well may be actualized, potential benefits and faults, difficulties and issues which need a nearby consideration before moving into thought 4. Introduction EXPERIENCE It is imperative to introduce a field-tested strategy since it manufactures a certainty and capacity to communicate she/he thoughts and perspectives to the board 4.1 Importance of the introducing the field-tested strategy Introducing in a gathering probably won't be a decent path rather in our group we had an open door for every last one of us to introduce their field-tested strategy separately and every individuals needs to introduce at any rate two slide, for me this was an amazing route as it encourages us to manufacture trust in shielding our sentiments and considerations while addressing the inquiries raised by the board. During introduction I took in the accompanying: During introduction is essential to be arranged and efficient, else you will wind up shaking and get anxious, and consequently no back rub will be conveyed to the crowd. In introduction one must concentrate on what s/he will achieve with the mentioned capital and less on elevated level markets measurements. Its essential to hold introduction for short of what one hour so as to keep up board consideration and not get drained or exhausted with the introduction. Additionally in introductions, consciousness of the time accessible to cover significant focuses inside that period and keep up introduction stream. Capacity to hop again into the introduction in the wake of having responded to the inquiries from the board,, where more explanation on arrangement of an issue was requested. Introduction help me to constructs more certainty as it was my first an ideal opportunity to do introduction, and expectation next time it will be progressively agreeable and much I gained from this introduction will support me 4.2 Learning Experiences Through the course of independent company improvement I have discovered that so as to build up any sort of business somebody have to comprehend the market opportunity either by finding the expand, watching the pattern or taking care of the issue, at that point the following stage will be the business arranging. 5. Elective SCENARIOS The forecast of development in our field-tested strategy was idealistic; in this way why we put our business thought in the market, get advance from EXIM Bank for the rest of the piece of the capital required so as to work business and trusting following three to five years we may figure out how to restore the advances because of popularity of our administrations. As Entrepreneurs we realize each business has its negative and positive results, if EGES Trash Collection doesn't develop as anticipated we will ask help from the AJM Company which has encounters in the junk assortment industry to support the development relying upon what was the purpose for the disappointment. For instance, if the disappointment was operational, we may request that they train the activity administrator to be prepared by their accomplished operational chief. 5.1 Usefulness of the field-tested strategy By utilizing our field-tested strategy, our organization can utilize it as a guide and intends to perceive how well the consequences of the business are. Additionally the marketable strategy has put all fundamental technique down which will assist the administration with using it as rules in every day tasks exercises. For instance, the showcasing plan manages as an instrument which makes open attention to possible clients, keep up relationship with the present and hold faithful clients, plan and calendar by taking activities. Additionally it assists with getting criticism from client on how we are offering the types of assistance. Likewise monetary arrangement will assist us with seeing the heading of the business as far as pay and costs of the organization as are referenced and anticipated in years to come, indicating where the organization would be and where the organization remains at present. 5.2 Limitation of the strategy Our strategy on the off chance that it happens to be actualized the accompanying could be the restrictions: Government Law-as indicated by our administration law that nobody can enlist the organization for garbage assortment like other organization offering types of assistance rather must be sub-shrunk by individual metropolitan or affirmed junk Collection Company. Terrible Infrastructures-with particular to our zone of waste assortment of Mikocheni inhabitant the road are not sorted out/feasible, this outcomes in impeding the way toward gathering garbage to be troublesome or unrealistic at all to go through the road streets particularly during precipitation seasons Occupant development Most of families in Dar es Salaam, specific in Mikocheni zone, the inhabitants are moving starting with one region then onto the next because of yearly increment of the rent. This will results to terrible account holders to our organization as there are n

Branding Universities Essay

The finish of the 1990s saw the corporatization of state funded colleges in Malaysia bringing about the distribution of corporate writing in these colleges and the sort of composing Fairclough (1993) alludes to as the marketization of scholarly talk. Marketization is important in state funded colleges because of hardened rivalry in drawing in understudies among the state funded colleges just as from the expanding number of private colleges. This article reports how Malaysian colleges re-brand themselves utilizing the consequences of an examination on corporate leaflets from these colleges. The examination utilizes an auxiliary investigation and a printed examination. Albeit instructive in nature, these corporate handouts display the utilization of special components in the writings as found in the substance and the language use. The open elements of college pamphlets are seen to be more special than enlightening. Dynamic KEY WORDS: pamphlets, corporate culture, classification examination, re-marking, colleges Introduction Academic establishments, especially state funded colleges, used to be viewed as the apex of learning. The vast majority of these colleges were rumored for giving the best tertiary instruction and the minor notice of their names lit up the essences of the individuals who had the benefit of gaining from these wellsprings of information and the individuals who tried to be related with them. Some time ago affirmation was ‘by greeting only’, in any case youngsters and ladies were seen battling to pick up entrance into these lofty foundations. These state funded colleges gained a special worth (Wernick, 1991) without advancing or market themselves. In publicizing terms, these colleges didn't experience the way toward marking. Marking is a basic key procedure of adequately promoting an item or administration which incorporates making a brand name and personality, structuring Downloaded from http://dcm. sagepub. com by Heemal Kasseean on October 9, 2009 58 Discourse and Communication 2(1) the bundling and advancing the item or administration (Randall, 1997). In spite of the fact that Randall (1997) contends that ‘brands (and along these lines marking) are so on a very basic level critical to the endurance and achievement of numerous firms’ (p.2), this was not the situation in state funded colleges before. This is essentially because of the way that these scholarly foundations were professed to be liberated from different impacts as confirm via Cardinal Newman’s perspective on colleges refered to by Wernick (1991) as: . . . the high securing intensity of all information and science, of actuality and standard, of request and disclosure, of investigation and hypothesis; it maps out the region of the acumen, and sees that . . . there is neither infringement nor give up from any side . . . (Cardinal Newman, 1847, refered to in Wernick, 1991:151) That was the conventional picture of state funded colleges, free of political or cultural impact and this picture was not worked by promoting or marking. As focuses of academe, state funded colleges were known for their quality instruction dependent on the consequences of their alumni and their presentation in the vocations they set out on upon graduation. As years passed, all the more hopeful youngsters would apply for confirmation in specific colleges because of their notoriety. This notoriety thusly became theâ image of the colleges which consequently made the limited time esteem (Wernick, 1991) of these colleges, referenced prior as the zenith of learning. Every college was distinguished by its name or logo and no further limited time techniques were required. By giving quality training, these colleges effectively assembled ‘a unmistakable brand personality’ (Randall, 1997: 67) for themselves as the achievement of marking is supported when individuals are helped to remember a specific brand just by taking a gander at the logo or hearing its image name. The conventional job of state funded colleges was to oversee society (Jarvis, 2001) by creating researchers in the different fields of study with the goal that they can go out to improve the world a spot to live or join the scholarly community to keep delivering researchers. In any case, towards the finish of the twentieth century, the job of colleges began changing from serving the state in overseeing society to serving the business and trade in guaranteeing that individuals are employable (Jarvis, 2001). This is halfway because of the requests of the contemporary information based society (Veitch, 1999) where customers have gotten progressively proficient and have begun requesting for better training and improved personal satisfaction. Changes began occurring in state funded colleges in the West as right on time as the 1980s where the legislatures had to annul scholastic residency and decline subsidizing for these colleges. This was when numerous customary colleges began changing into corporate colleges (Jarvis, 2001) where they need to accept a progressively corporate structure and capacity increasingly like a partnership. From being the focal point of academe, colleges have become systematic elements (Connell and Galasinski, 1998). In Malaysia, various state funded colleges have as of late been corporatized, a move taken by the Malaysian government in its push to teach better and increasingly proficient administration of these organizations. As corporate culture (Treadwell and Treadwell, 2000) is another culture in every one of these colleges, the vast majority of them Downloaded from http://dcm. sagepub. com by Heemal Kasseean on October 9, 2009 Osman: Re-marking scholastic establishments with corporate publicizing have set up corporate correspondences offices (Hajibah Osman, 2005) to deal with corporate issues. Among the elements of these offices are overseeing corporate data and distribution and anticipating a positive picture of the colleges which are a piece of corporate publicizing. Corporate publicizing Business partnerships utilize corporate promoting to improve the picture of the entire association, or of the general brand so as to impact social qualities or to build up an association between the enterprise/brand and a previously settled positive worth and in this time of character, a ton of accentuation has been put on the significance of brand and corporate personalities (Richards et al. , 2000). In contrast to business associations, colleges are non-benefit organizations. State funded colleges are seen to utilize corporate publicizing to upgrade the solid establishment and to feature the nature of these foundations of advanced education. While it is normal for business companies to distribute instructive or special writing now and again to advise the general population about new improvements in the association (month to month or yearly reports) or to present new items or administrations (item dispatch flyers), the utilization of limited time writing in scholastic establishments is an ongoing turn of events. Malaysian state funded colleges have begun creating educational writing as college handouts and uncommon booklets related to specific festivals in the colleges just as limited time writing as pamphlets giving brief data on scholastic projects offered by the colleges or presenting new projects (Hajibah Osman, 2005). By utilizing new methodologies to showcase their conventional picture, from the publicizing point of view, these colleges are re-marking their items and administrations. Re-marking is the way toward showcasing a current item or administration of one brand with an alternate character including radical changes to the brand name, logo, picture, promoting methodology and publicizing subjects (Wikipedia, 2006). In the publicizing business, re-marking is frequently alluded to as re-situating, that is, re-situating an item or administration so as to improve deals. Despite the fact that there was no genuine starting marking occurring in colleges, being non-benefit making establishments, the term ‘re-branding’ is utilized in this article to represent the adjustment in the picture of these colleges especially since the late twentieth century. Essentially, this change has been affected without bargaining the conventional qualities and estimations of these organizations as the apex of higher learning. The procedure of re-marking is planned for improving the picture of the colleges by concentrating on the offices and featuring the nature of the scholastic projects. This article endeavors to research the procedure of re-marking in state funded colleges in Malaysia by leading a type investigation on college leaflets, one sort of print materials distributed by the foundations that speak to corporate promoting. Dissecting types can prompt a ‘thick description’ (Bhatia, 1993) Downloaded from http://dcm. sagepub. com by Heemal Kasseean on October 9, 2009 59 60 Discourse and Communication 2(1) of the writings contained in these classifications, clarifying why certain writings have been built the manner in which they are. The particular goal of this article is to recognize and talk about the methodologies utilized in the re-marking process dependent on the auxiliary association of college handouts and the open elements of this sort of leaflet. Past examinations of publicizing classifications generally centered around straightsell ads of items or administrations. Bruthiaux (2000), for example, explored how promoters utilize a restricted space accessible to them to make effective publicizing duplicates by inspecting the syntactic highlights in an undisclosed number of show and ordered commercials. His outcomes show that the level of syntactic elaboration ‘varies significantly in any event, when substance of equivalent effortlessness/unpredictability or commonality to perusers is being introduced. This variety seems to connect with view of status on the pieces of the two scholars and readers’ (p. 298) and the enticing components lie in the vacuous presentations of etymological complexity intended to crea

A Dangerous Method The Influence of Twitter on a Reader

A Dangerous Method The Influence of Twitter on a Reader Authors are some of the best Tweeters. Their ability to create something poignant and brief makes the 140-character limit a non-issue. They are engaged in politics and activism (politics with which I often agree). Their followers are people like me- readers, so the conversations they have are inherently interesting. This, of course, is a massive generalization. Its only true of a fictional author I’ve made up in my head out of pieces of various Tweeters that I’ve combined, Frankenstein-like, into one magnificent social media user. But there are a few examples of times when authors on my Twitter feed really have influenced my reading with their wit, conversation, and thoughts on Mad Men. I follow Salman Rushdie (@salmanrushdie). I’ve never read his work because I hear it’s difficult and I’m lazy. But then I see that he’s funny! Rushdie hosts occasional #literarysmackdowns, wherein he pits two authors against each other and lets his followers duke it out to determine who is the better (or at least better-loved) writer. He also spent a small part of yesterday making that’s-what-she-said style slightly dirty jokes that led to me putting Midnight’s Children and The Satanic Verses on my Christmas list because that’s the sort of person I am. I’ve also done this with Maureen Johnson (@maureenjohnson), who is so hilarious and goofy that I picked up The Name of the Star from the library, and Mark Twain (@marktwain), whose (obviously fake) Twitter account sends out witticisms so pithy and fantastic they encouraged me to re-read Huckleberry Finn. Other authors whose Twitter feeds have influenced me to buy (or tell other people to buy for me, yay holidays) their books include: Susan Orlean, Margaret Atwood, Erin Morgenstern, and J. Courtney Sullivan. This could probably go the other way, as well. Dr. Samuel Johnson’s (also obviously fake) Twitter account is a bit difficult to comprehend in a medium that involves scrolling through short thoughts at top speed. If I can’t get through 140 characters of him, I’m probably not going to pick up his essays any time soon. And then there are the few self-published authors who spam my Twitter feed with links to their e-books- but then, they’re Doing It Wrong. I’m not adept at predicting where social media is going, but for a reader like me- one who isn’t familiar with a lot of contemporary literature and who enjoys getting recommendations from like-minded readers- Twitter has served to increase the mountain that is my To Be Read pile. At a time when the methods by which an author sells a book are in serious flux, Twitter may become (or perhaps it already is) a serious sales tool. Following an author on Twitter keeps you abreast of when their next book comes out, where they are on their book tours, what they’re working on now, and who they are rooting for in this season of American Idol. Twitter can make previously unreachable authors accessible, and I can almost see literary students in the future reading through Margaret Atwood’s archived feed, searching for insight into her work. It has the potential to change how we read and how we approach literary criticism. Tell me- have you ever picked up a book by someone you’ve never read because of Twitter? Do you follow authors on your feed? Are you a Neo-Luddite who finds Twitter offensive and icky?

An Identity In Crisis in Things Fall Apart Essay - 1773 Words

An Identity in Crisis Things Fall Apart by Chinua Achebe is a story about personal beliefs,customs, and also a story about an identity confliction. There is struggle between family, culture, and religion of the Ibo tribes. It shows how things fall apart when these beliefs and customs are challenged and how a personal identity changes for a man. The novel concerns the life of Okonkwo, a leader and local wrestling champion throughout the villages of the Ibo ethnic group of Umuofia in Nigeria, Africa, his three wives, and his children. Throughout the novel, Okonkwo is internally challenged and slowly becomes someone that is no longer recognizable by his friends or his family. When Okonkwo faces change, his identity starts to fade.†¦show more content†¦The more wives and children that the man had defined him; it showed that he had power, respect, and wealth. There was also a group of elders and they were men in the tribe who had achieved high- ranking titles. They are the members that kept the o rder in the village. Their culture respected the seniors because they were filled with knowledge and wisdom. They had their own political structure; it was their way of life. Okonkwo believed in his tribe. He wanted nothing more than to be revered by his fellow tribe members. Okonkwo wanted to one day lead his tribe. He truly believed that there was no sacrifice too great for his kinsman. Okonkwo was dedicated to the life of the tribe. Early in the story, starts Okonkwos personal conflict between himself and his father, Unoka. Okonkwo was ruled by one passion - to hate everything that his father Unoka had loved. One of those things was gentleness and another was idleness (Achebe 13). Unoka was considered to be a failure. Okonkwo did not receive anything from his father. He inherited no farm, no money, and no title. Okonkwo was determined to have it allÂ… money, wives, food, and a farm. If there was daylight, Okonkwo was working his farm; if there was warrior to wrestle he wa s wrestling, and if there was an internal-tribe war he was fighting in it. It was in spite that Okonkwo became whom he did. The tribes hold great respect for men who had a title. A man within the tribe, who didnt haveShow MoreRelatedAnalysis Of John Stuart Mill s Flags, Anthems, Art, And Traditions1693 Words   |  7 Pagesone’s self image and identity. These are all formed from experience and relationships between other citizens from your nation. Many people are naturally inclined to have a strong sense of nationalism towards the country in which they were born. Others may change their customs and beliefs when moving to another nation or develop preference to another nation’s customs. It is in the hands of the individual to make this ultimate decision. 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Okonkwo will need all of his power to fight the forces against his world, but tragically he is crippled by the most destructive malady of all, fear of himself. Achebe employs the form of classical Greek tragedy to tell his African tale of the rise and fall of Okonkwo.   Read MoreFreudian Theory Of Gangster Movies1141 Words   |  5 Pagesgot an identity crisis worry about. The ego is Carmela because she is a loving mother and supportive wife. However, she knows that Tony is in the mafia and feels guilty about risking her family, she accepts for what it is. Willis states, â€Å"She keeps hoping Tony will change but knows he probably will not† (30). Carmela wants Tony to change, but she knows he won’t. That is what Tony does for living and she accepts him for who he is. 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The Pros and Cons of Social Networking - 1378 Words

Introduction In this era the social networking plays vital role in everyone’s life. Everything has its pros and cons. The most common social networking site is facebook. Everyone has their own profile for free as a result billon users on facebook. Threats arising from social networking: System overload – Due to non-corporate usage the performance of network degraded. The drainage of resources may become powerful. As social networking sites widen into shared and streamed media. Malicious code – Web 2.0 applications and social networks often sit directly on the desktop, bypassing some of the corporate gateway controls – for example, most social networks support file transfer, quick messaging and email without importantly going through the corporate email gateway. Social engineering – discovering useful data that can be used for identity theft. Information leakage – probably the most visible threat to corporate and the one that tends to make newspaper headlines. Information will leak naturally from organisations, but social networking can make it very easy, and once the information enters the social network, it is almost hopeless to retrieve it. Legal liabilities -- dealing with harassment, regulatory oversight, ensuring that privacy obligations are being observed. External attack perhaps a more subtle form of attack, using social networking as a way to extract information that can be used to commit fraud. Harassment – by tacitly permitting socialShow MoreRelatedPros And Cons Of Social Networking1713 Words   |  7 PagesSocial networks benefit many people around the world. The information sent is fast. Only one click and there it is in front of us. If the people know how to use it, it’s in the right places, right times, and â€Å"right† click. A benefit of social networks is to keep us connected with family on the other side of the world. It also helps us to know what is going on in the world where we are staying. 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The Diana Phenomenon Essay - 807 Words

The Diana Phenomenon The sudden death of Diana Princess of Wales at the end of August 1997 sparked off a massive display of emotion in the world, especially in Britain. The event provided the opportunity for the expression of what appeared to be a short-term and superficial, but undoubtedly sincere, manner by a large number of people. â€Å"An emotion felt throughout the countryside was that many people saw themselves in some way connected to this public figure and able to grieve for her as if she were an acquaintance.† (Lambert 54) However, there remained clear borderlines between what the public, who thought they knew her, and the immediate family who did. The Princess’s funeral brought together a gathering of the powerful (English†¦show more content†¦Ã¢â‚¬Å" ‘We don’t know† mourners said. â€Å"Our grief has surprised us, too. We didn’t know how much we loved her.’ â€Å" (Lambert 50) Long ago, in 1981 to be exact, Diana Spencer retired her role as kindergarten teacher to become the future queen of England. It was like a Cinderella story right out of the book. But this Cinderella’s skirts were plaid, and her hair was chopped short. She had a nervous giggle, and was the tiniest bit plump. She was normal, she was regular, and everyone loved her for it. By the time she was 27 years old, she had been married for eight years and had two beautiful sons. The fairy tale appeared to still be there, but what the press, who hounded her day and night, failed to catch was that her life was in a downward spiral even after the short weeks she was married. 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Informative Speech Outline free essay sample

Specific purpose: to inform my audience about the geography, history, economy, culture and cuisine of Puglia (Apulia), Italy Central Idea: Apuglia (a lesser known region in Italy) has some of the brightest seas and beautiful landscapes, rich history, diverse culture, mouthwatering food and kindest people of Italy. Introduction I. How many of you have heard of the Tuscany or Sicily regions of Italy? Or the bigger cities of Italy: Rome, Milan, Naples or Venice? A. Most people in the United States are very familiar with these regions and cities of Italy. II. But how many of you have ever heard of the Puglia or Apulia (as it’s pronounced in English) region of Italy and some of its cities: Brindisi, Taranto, Bari, Grottalia and Villa Castelli? A. Most people in the United States have never heard of this region or its cities and that’s one of the best things about Puglia. Palm Islands 1. Said to be visible from the moon, the largest manmade islands in the world 2. Number of hotels as well as private residences on island- Atlantis 3. Tom cruise and David Beckham have villas D. The world Islands 1. The shape of the world on 300 offshore islands E. Burj Khalifa 1. Tallest man made structure in the world. 2. Over 828 meters (2,716. 5 feet) and more than 160 stories 3. Able to build more stories on top if needed to stay tallest in the world Transition: Now that I’ve shown you some major attractions in Dubai, I would like to now tell you about some of the enormous malls. III. Malls A. Diera City Centre 1. One of oldest malls 2. Over 300 shops B. Mall of Emirates 1. Ski Dubai 2. Aquarium C. Dubai Mall 1. Biggest mall in the world 2. Over 1200 shops D. Dragon Mart 1. Shaped as a dragon 2. Major flea market Transition: I’ve told you about some attractions and the malls, Finally, I’m going to tell you about the hotels in Dubai and also some major possible future hotel projects. IV. Hotels In the article â€Å"Dubai continues growth as a tourism hotspot† out of the Travel and Tourism News, October 2010 addition states Dubai â€Å"has achieved significant growth in terms of hotel occupancy and tourism arrivals in the first half of 2010, with the number of hotel guests reaching 4,181,326 a nine per cent increase from 3,852,742 guests in the first half of 2009. A. Burj Al Arab 1. Luxury hotel was opened in 1999. 2. The 4th tallest hotel in the world, it stands 321 meters high and is located on a separate artificial island. Built like a sail 3. At night, the hotel’s exterior is lit by a choreographed show of colors that change every half hour. 4. Huge aquariums, dancing fountains 5. Tiger woods hit golf ball off helicopter p ad B. Atlantis 1. This luxury resort is situated on 113 acres, and is considered an architectural wonder 2. Prime location, on the crescent of The Palm Jumeirah, known as the 8th Wonder of the World. . This resort features â€Å"Aquaventure† – a 42-acre water park; â€Å"The Lost Chambers† –fascinating underwater world with over 65,000 fish; 11-acre â€Å"Dolphin Bay†, windsurfing and kayaking from its private beach. Shops in an up-scale boutique found in the â€Å"The Avenues† C. Future Hotels 1. Da Vinci rotating tower, one of the most innovative and unique buildings to be built in Dubai and the world. The 250-meter tower will allow each floor to rotate freely allowing the building to shift its shape. Allowing guests to view different angles of Dubai City. 2. Hydropolis, an underwater resort, aiming to be the world’s 1st luxury underwater hotel, jelly fished shaped dome. According to 2007 Arab- American Business article, â€Å"Makin it easy: Dubai’s focus on promoting tourism is paying off† Dubai has invested more than $365 billion in tourism. V. Conclusion A. Summary-All that I’ve told you today makes the city of Dubai seem extraordinary. I’ve told you about the most popular attractions, the enormous malls and the unbelievable hotels. B. Clincher- Now who’s trying to go to Dubai with me?

Bullying a Social Issue That the School System Ignores Essay Example

Bullying: a Social Issue That the School System Ignores Essay Running Head: BULLYING Bullying: A Social Issue That the School System Ignores â€Å"Never be bullied into silence. Never allow yourself to be made a victim. Accept no ones definition of your life, but define yourself†. – Harvey S. Firestone The Issue Strong, influential and cruel are just some of the words that come to mind when you hear the word bully. In American culture, bullying among children and teenagers has often been dismissed as a normal part of growing up. Little attention has been paid to the devastating effects of bullying, or to the connection between bullying and other forms of violence. Bullying in the American educational system is a significant social issue that it is steadily increasing. Many experts fear bullying has become so widespread and common; the general public is blinded to its destructive and sometimes deadly nature. According to the ‘Facts about Bullying’, â€Å"†¦one in seven students is either a bully or victim. About 56% of students have personally witnessed some type of bullying at school, 15% of all school absenteeism is directly related to fears of being bullied at school, 71% of students report incidents of bullying as a problem at their school. One out of 20 students has seen a student with a gun at school† (Borba, 1999). Bullying can be linked to several violent acts that have occurred in many schools across the country. Bullying is also being blamed for violent acts in institutions of higher learning i. e. Virginia Polytechnic Institute and State University (Virginia Tech). Bullying includes a wide variety of behaviors, but all involve a person or a group repeatedly trying to harm someone who is perceived to be weaker or more vulnerable. It can involve direct attacks (physical harm, intimidation, theft etc. or more subtle, indirect attacks (such as spreading rumors or encouraging others to reject or exclude someone) (SafeYouth, n. d. ). The newest form of harassment being used on today’s youth comes in the form of text messaging, emails and blogs; cyber-bullying has expanded bullying to a 24/7 problem that is rapidly getting out of hand. According to the American Academy of Child Adolescent Psychiatry, †Å"†¦children who are bullied experience real suffering that can interfere with their social and emotional development, as well as heir school performance. Some victims of bullying have even attempted suicide rather than continue to endure such harassment and punishment† (AACAP, 2008). Many solutions have been offered to curb the violent acts that bullying can bring but the most simply solution comes in the form of speaking up and speaking out. Most bullying is dismissed because many children do not express their torment until it is too late or for many they never express it. Nature of the Problem We will write a custom essay sample on Bullying: a Social Issue That the School System Ignores specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Bullying: a Social Issue That the School System Ignores specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Bullying: a Social Issue That the School System Ignores specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Bullying is the most common form of violence in our society; between 15% and 30% of students are bullies or victims. Between 1994 and 1999, there were 253 violent deaths in school, 51 casualties were the result of multiple death events (Canter Cohn, 2003). Bullying is often a factor in school related deaths. Direct, physical bullying increases in elementary school, peaks in middle school and declines in high school. Verbal abuse, on the other hand, remains constant (Canter Cohn, 2003). Over two-thirds of students believe that schools respond poorly to bullying, with a high percentage of students believing that adult help is infrequent and ineffective; 25% of teachers see nothing wrong with bullying or putdowns and consequently intervene in only 4% of bullying incidents (Canter Cohn, 2003). Most victims are targeted due to physical or perceived differences than the social norm acknowledges, i. e. sexual orientation, ethnicity, social or economic status, mental or physical disabilities or even degrees of perceived attractiveness (tall, short, fat, skinny etc). Many school shooting and child suicide cases have been directly related to some form of bullying. The most notable case of the school shooting link to bullying is the Columbine High School case that left 12 students and one teacher dead and 23 others injured. Even more devastating than that is that many youth who are the victims of bullying have taken there own lives, children as young as seven have committed suicide because of constant bullying. Politically anti-bullying policies have been adapted by different local legislation but no national laws have been passed that would hold people suspected of bullying to any jail time. Currently bullying is only held as a form of harassment in many state courts, this is only enforced through documented harassment not hearsay. To fully address the problems that result from the emotional and sometimes physical obstacles faced by victims the schools must encourage children to report incidents of bullying and ensure students believe they will be helped. Censorship as it relates to what can and can not be entered on websites should be strictly enforced. Accountability on behalf of school officials that notice victims and perpetrators should also be strictly enforced. Educational institutions are perfect conduits for change because they have a captive audience to teach the basic human values of respect for self and others. Claims A very persuasive claim can be made to the media that involves the children themselves who have been bullied or were once a bully to share their stories. Showing family pictures of the children that have committed suicide to escape the torment that bullying brings coupled with interviews from parents, school officials and friends of the deceased would insight reactions from the general public. Allowing people who are now adults to tell their stories of being either a bully or victim in childhood and the result that those events had on the decisions they made later in life is also a compelling argument. Loseke uses typifications to further frame claims, â€Å"†¦the only feeling we can have about events we do not personally experience and people we do not know are typifications. Without these pictures in our head we could not be able to understand anything other than our extremely limited personal experience†¦without these images we could not know how to react to the countless others in the world of strangers we encounter daily† (p. 8). These visual representations will place a face on the problem and force the public to acknowledge the problem. Comparing and contrasting the problem of bullying with the statistics as well as the aftermath (school shootings, suicide etc) that can result if this problem is not changed would cause attitudes about bullying to ch ange in those who watch or listen to the stories. Loseke identifies a social problem as an evaluation of wrongdoing that is widespread and changeable. He also states that the wrongdoing should and can be changed (Loseke, 2003). School districts have the power to change wrongdoing that bullying brings into the educational environment and to encourage changing the attitudes associated with it. School shooting must be changed! Childhood suicide must be changed! Violence against children must be changed! It can and is worth changing. In Royersford, PA the students of Spring-Ford Intermediate School host a pep rally called Bully-Free is the Way to Be. Students gather on Sept. 5 at the beginning of each school year to demonstrate students, parent and school officials commitment to bullying prevention (Spring-Ford Area School District, 2008). Audience, Strategies and Piggybacking – Solutions School administrators are charged with ensuring the educational environment is safe. Students have the right to attend school without being in fear of bullies. Recently, school districts have adjusted their focus on implementing bullying prevention measure within the public schools (Herman and Seem, 2004). Despite the emphasis the occurrences of bullying in the schools has not decreased. According to the first national survey on school bullying, 74 percent of eight to eleven year old students indicated that bullying occurred in their schools (Nansel et al. 001). The targeted audience consists of the general public as well as politicians, policymakers and those within the educational system. Engaging the entire system that children rely on is the goal of the targets. Making the problem of bullying a national issue will increase response to it and change attitudes toward it. Appealing to the audience’s empathy and compassi on toward victims and their families is a key strategy in motivating the audience to react. Every person can put themselves in these children’s shoes; each person can empathize with either the victim or the perpetrator. Eliminating fear and dread in schools while establishing a foundation for achievement for children is a goal of every American citizen. This is a human rights issue that each person can relate to. Advocates against bullying have developed prevention programs to reduce bullying in schools. Raising awareness about bullying, increasing teacher and parent involvement and supervision, forming clear rules and strong social norms against bullying, and providing support and protection for all students does lower the incidents of bullying in schools (SafeYouth, n. d. ). Piggybacking on issues that deal with equality, fairness and safety avenues that are related to children increases the likelihood that the issue will not get ignore by the educational system. Framing the Issue The issue of bullying must be framed as an American societal issue. The fabric of society is based on the children we produce. The social and emotional development of each child is the responsibility of the entire society. When children are harassed, teased, degraded and humiliated over time certain physiological effects from childhood resurface in adulthood. Children who are bullied are more likely to develop social problems such as unfulfilled relationships or lack of forming successful relationships and also emotional problems such as depression, attachment issues or poor self image issues. Many people can relate to the problems that are lasting that come with being a victim. Children who bully others have a tendency to engage in more criminal activity as well as be in domestic abuse related activities. Both victims and perpetrators are more likely to abuse drugs and alcohol as well (American Medical Association, 2002). Producing socially and emotionally disabled adults is something society can not handle. Students who are exposed to bullying academically do not do as well as those who were not exposed. With the economy being the way that it is we as a nation can not afford to have children who are academically and developmentally dysfunctional. Spokespeople Appealing to the audience’s empathy and compassion toward victims and their families is a key strategy in motivating the audience to react. There are many stories about bullies this one comes from the mother of a victim: Brandon Smartwood 2/21/82 – 12/16/00 I have tried to write this message for three days and have not been able to complete it maybe today. I have a lot to say and this is a very painful and emotional subject for me. While my heart goes out to the victims of these school shootingsmy life has been devastated by a different type of crime that is happening in our schools. Although rarely labeled as such, Bullying is a crime. These victims are isolated and usually suffer in silence. The media doesnt broadcast the injuries or deaths of these silenced victims. Our Great Nation doesnt share in their pain or extend sympathies to the survivors. Communities arent outraged by these senseless, (and equally) devastating crimes being committed in our schools. The only outrage in our nation, in our communities, is when the psychiatric injuries caused by Bullying are externalized, and we have another school shooting. Brandon developed PTSD, (Post Traumatic Stress Disorder), and Depression, after being harassed, tormented, isolated and brutally beaten in our public school system. When we took out a protective order against one of the Bullies, he, the bully, decided to send a friend into the principals office to claim that Brandon had made a bomb threat. It was absurd, along with the way that the school handled the allegation. The damage done to Brandon over this incident alone was beyond measure victimize the victim. On 12/16/00 Brandon put a loaded gun to his head, pulled the trigger and ended his pain. As tragic as this death is, the greater tragedy is if society doesnt stop to look at the reasons, and pause for a moment to see all the victims. - Cathy Smartwood If school officials, parents of the ‘bully’ and even Ms. Smartwood knew and understood the severity of the issue, Brandon might still be alive today. Brandon’s mother is not the only spokesperson needed adults who were bullies or were victims also need to speak out about their childhood and adulthood difficulties. Teenagers who were bullies or were victims also need to speak out. Children and teenagers that attempted or know of someone who committed suicide based off bullying should also speak out. Speaking at schools, raising awareness at PTA and school faculty meeting, facilitating community and school workshops are all places that the spokesperson(s) would be involved in. Political events, marching on Washington are all places were the spokesperson(s) should push for change. Counterclaims Even though is seems absurd to think, many people even after all of this do not see a problem with being bullied or being a bully. The spokesperson(s) would have to be prepared to deliver the devastation that comes with being a victim or a family survivor. Many Americans see bullying as a rite of passage ‘something we all have to go through’, not as a serious psychological problem that should be punishable by law. Attitudes towards bully’s and their victims shows that the general public embraces the difficulties that bullying brings but dismisses any solutions that may be offered due in part to the characteristics that can come out of being a victim that overcomes the situation such as confidence, determination and tenacity. Many Hollywood movies project the victim overcoming at the end and standing up to their bullies (The Karate Kid, The Bully, Mean Girls etc. ). The general public admonishes children of bullies to do the same. The media portrays bullies as the general public views it ‘a part of life’. The general public along with policymakers and educational officials feel that creating anti-bullying policies will curb violence. Many counterclaim that victimization of bullies is covered under the Human Rights Act of 1998. Bullying is mention but enforcement is still left in the hands of school administration. There is no national law that covers bullying in school. There are a lot of opponents to the anti- bullying policies that are enforced in many schools today. These policies are not explained in depth to students, parents or some teachers. Many teachers are aware but do not enforce the policies unless victims speak out. Typifications The idea of an innocent child who is harassed into a psychologically damaging way of thinking completely undermines the idea of normal child development. To know that this abuse goes unchecked everyday in every school around the nation is the greatest injustice to the social and emotional wellbeing of children in this country. The media should frame the child in the most innocent light imaginable. The audience should know that this is not a normal part of life and that society will suffer if this continues to go unchecked. Conclusion Children need protection from things that would harm them. Bullying harms children and causes great stress on the educational system as well as the family unit. Children are our countries most precious commodity their welfare must be maintained. The school system must endeavor to use spokesmen that are working for change. Awareness and action with regard to encouraging the attitudes of law and policy makers to change is something the media can do. It is clear that this issue is wrong, changeable and should be changed; the idea that children as young as seven are being exposed to bullying is heartbreaking. The culture of America dictates that children are innocent, vulnerable and must be protected; when children are exposed to bullying that is ignored by school official, dismissed by parents and never mentioned on television-this is society’s way of ignoring those cultural ideals. Ignorance can only be changed if enlightenment begins. The media can be used to enlighten and change attitude as well as motivate people into action. Ignoring the problem doesn’t make it go away it just means you don’t care to acknowledge it. References American Academy of Child Adolescent Psychiatry (2008) Bullying. Retrieved from http://www. acap. org/cs/root/facts_for_families/bullying American Medical Association (2002) Bullying Behaviors Among Children and Adolescents. Retrieved from http://www. ama-assn. org/ama/pub/category/14312. html Borba, M. (1999) Facts About Bullying. Adapted from Parents Do Make A Difference: How to Raise Kids with Solid Character, Strong Minds, and Caring Hearts. Jossey-Bass Publishers. Retrieved from http://www. parentingbookmark. com/pages/MB04. htm Canter, A. Cohn, A. (2003) Bullying: Facts for Schools and Parents. National Association of School Psychologists, 4340 East West Highway, Suite 402, Bethesda, MD 20814. Retrieved from http://www. nasponline. org/resources/factsheets/bullying_fs. aspx Loseke, D. (2003)

Five Facts About Oktoberfest

Five Facts About Oktoberfest As September inevitably segues from summer to autumn, Germany’s daylight hours shorten appreciably. This change of seasons is worldwide, but, in Munich (Mà ¼nchen), in southern Germany, the locals and the tourists brace for a festive event of an altogether different sort. Munich, a modern city in all senses of the word, is the capital of Bavaria (Bayern). It lies on the edge of the Alps; it’s Bavaria’s largest city and Germany’s third largest. The Isar River, which originates near Innsbruck, Austria, flows through Munich on its way to join the Danube (Donau) near Regensberg. At this time of year, some say the flow of the Isar is more than matched by the flow of ​beer. For two weeks this year, from 19 September through 04 October, Munich’s huge assortment of international companies, world-renowned brands, high-technology resources, and exquisitely graceful fairy-tale-like architecture compose the backdrop for the annual German clichà ©, the 182nd Oktoberfest. For those living in Munich, it will be two thrilling weeks of lederhosen, beer, and tipsy tourists. If raucous revelry on a city-wide scale is not to your liking, you’d be well advised to leave downtown Munich until the festivities end. If you live near the Festwiese, the epicenter of the partying, you better close your windows tightly and get used to the smell of spilled beer mixed with puke. There are not only nice things to tell about the Wiesn, but also endearing ones. Here are five important, lesser-known facts about Oktoberfest which might surprise you. 1. The First Day of Oktoberfest Oktoberfest embraces numerous traditions, most of them commemorated at the very beginning of this annual celebration. The first day of the so-called â€Å"Wiesn† is the most traditional one and it follows a strict timetable. In the morning, the â€Å"Festzug† (parade) takes place. The â€Å"Wiesnwirte,† the landlords of the fest-tents, are the main participants. They are soon joined by waitresses, brewers, and old-fashioned Bavarian shooting associations. The two parades head toward the â€Å"Theresienwiese† where the actual Oktoberfest takes place. Horses pull big wagons with wooden kegs of beer, gunners fire salutes, and the Mà ¼nchner Kindl, the personified coat of arms of the city of Munich showing a child in a hood, leads the parade. At the same time, thousands of people, sitting in the 14 huge tents, await Oktoberfest’s official opening. The atmosphere will be convivial, but dry: They won’t get a sip of the good Bavarian brew before . . . 2. Ozapft Is! . . . the mayor of Munich starts Oktoberfest at high noon by tapping the first keg. This tradition began in 1950, when mayor Thomas Wimmer initiated the ceremonial tapping of the keg. It took Wimmer 19 hits to fix the big tap properly into the huge wooden keg- traditionally called a â€Å"Hirsch† (deer). All wooden kegs come with the names of different animals. The deer has a capacity of 200 liters which is the weight of a deer. The mayor will tap the keg at exactly high noon on the first Saturday of Oktoberfest and call the famous and eagerly anticipated phrase: â€Å"O’zapft is! Auf eine friedliche Wiesn!† (It is tapped!- for a peaceful Wiesn). It’s the signal for the waitresses to serve the first mugs. This tapping ceremony is broadcast live on television and the number of strokes the mayor will need to tap the keg are wildly speculated on before the event. By the way, the best performance was delivered by Christian Ude, mayor between 1993-2014, with on ly two hits (opening the 2013 Oktoberfest). Traditional Bavarian gunners will immediately fire two shots out of a â€Å"Bà ¶llerkanone† just below the memorial of the Bavaria, an 18ÃŽ ©-meter tall statue which is the female personification of the Bavarian homeland and, by extension, its strength and glory. The first Maß, i.e., the first beer of the Oktoberfest, is traditionally reserved for the Bavarian prime-minister. â€Å"Wiesn† is local Bavarian dialect for both Oktoberfest itself and for â€Å"Theresienwiese,† i.e., the meadow where it all began decades ago.   3. The Ma The typical Oktoberfest mug contains one liter of â€Å"Festbier,† which is a special brew made for the Oktoberfest by a few select breweries. The mugs can be filled very quickly (an experienced waiter can fill one in 1.5 seconds) and, from time to time, a mug could end up with less than a liter of beer. Such a tragedy is deemed a â€Å"Schankbetrug† (pouring-fraud). There is even an association, the â€Å"Verein gegen betrà ¼gerisches Einschenken e.V.† (association against fraudulent pouring), which makes spot checks to guarantee that everybody will get the right amount of beer. To make fraud even more difficult, the â€Å"Maßkrà ¼ge† are made of glass. If you want to drink your beer out of a traditional â€Å"Stein† (stone mug), you can visit the â€Å"Oide Wiesn† (old Wiesn), a special Oktoberfest area where you can experience Oktoberfest as it was practiced in days of yore, with old-fashioned â€Å"Blasmusik† (brass-band music ) and original attractions from 1900 through the 1980s. Taking your Maß home isn’t a good idea because it is seen as theft and might lead to getting acquainted with the Bavarian police. But, of course, you can buy one as a souvenir. Sadly, the delightful beer, with its slightly higher alcohol content, combined with a heavy mug in one’s hand, frequently leads to harsh â€Å"Bierzeltschlgereien† (beer-tent brawling), fights that can end very seriously. To avoid that and other criminal acts,  the police patrol the Festwiese. 4. The Police Every officer on duty volunteers his/her time for Oktoberfest. For most of them, it’s both an honor and a significant challenge. The high amounts of alcohol consumed on the Wiesn lead to numerous fights and beatings. Besides that, the dark sides of Oktoberfest include theft and rape. Three hundred police officers are therefore on duty in the local police-station which is located in an underground building beneath the Theresienwiese. Additionally, over 300 more officers make sure that this mass event remains safe. If you plan to visit this episode of Bavarian madness, you should be aware of the dangers caused by thousands of drunk people all over the place. Especially as a tourist or non-Bavarian, you should also be aware of the beer. 5. The Beer It is not harmless, but it is, or can be, delightfully mischievous. Oktoberfestbier is not an ordinary beer, especially for those who come from the USA or Australia. German beer itself is rather strong in taste and alcohol, but Oktoberfestbier is even stronger. It must contain between 5.8% to 6.4% alcohol and be brewed in one of the six Munich-based breweries. Besides that, the beer is very â€Å"sà ¼ffig† (tasty), which means that you will empty your mug much quicker than you might have intended- one does not sip â€Å"Festbier† daintily. That’s why so many tourists, unfamiliar with German beer, can be found on the â€Å"Besoffenenhà ¼gel† (hill of the drunks) after three or four Maß- a little hill where all the wasted people sleep off their Wiesn experience. If you don’t want to end up there, just enjoy the fest as the locals do: have a â€Å"Brezn† (a typical Munich pretzel), drink slowly, and enjoy the annual Bavarian madhouse.

Tesco Plc Essay Example | Topics and Well Written Essays - 2250 words

Tesco Plc - Essay Example Through the concept of corporate social responsibility (CSR), companies have been forced top look beyond the economic returns of the business but also consider their impact on the environment and community around them. The importance of value creation through positive stakeholder relationships has an impact of significantly increasing the profitability of a firm (Edwards 1998). The increase in environmental legislation and the emerging trends of ethical consumers, the incorporation of social responsibility in the business strategy is more of a necessity in the competitive market. This report seeks to analyze the annual report of Tesco Plc for the year 2011 to investigate the way it accounts for its social, ethical and environmental impact. The report further compares the performance of the company with other companies in terms of environmental policies. Another aspect that is considered in this report is the nature of reporting that the company uses and recommendations for future str ategies to improve on the presentation of the company’s stakeholder’s strategy. 2. Business Review of Tesco Plc in 2011 Tesco is the most dominant retailer in the United Kingdom with a market share of about thirty percent. The company has a presence in several countries. It reported revenues in excess sixty billion in the financial year 2010/2011. The core purpose of Tesco Plc is to accord quality service to customers. The company’s goals are aligned to this vision that is clearly aimed at giving the company a competitive advantage in its market. The company has underpinned its commitment to the community and the environment by having a goal to put its responsibilities to the communities that they serve. To achieve this goal, the company has broken down its policy on environment and social issues into five key performance indicators that it uses to analyze the impact of its strategies. The key performance indicators on the social and environment issues for Tesco Plc for the period ending 2011 are analyzed below. 2.1 Responsibility in Buying and Selling of Products The customers require safe and affordable products. The company also lays emphasis on ensuring that the products that it sells are sourced in a way that is robust and meeting the required standards. Tesco has laid out strategies to help improve its relations with the suppliers through a program called â€Å"Trading Fairly†. However, the impact of this program cannot be quantified because the metrics of measuring the results are not available. In fact, it can be argued that these programs are publicity stunts since the same buying processes were used prior to the introduction of this program are still in place. A case in point is the widely documented practice by Tesco Plc to buy potatoes from the grey market instead of the official supply chain through Tyrells Crisps. The other issue of fair trade has been recently brought to the fore due to the price undercutting by super markets on bananas. The price wars between Tesco and Asda almost brought down the banana industry. The supermarkets opted to lower their margins and in turn reduced the amount they pay to their suppliers. According to Michaels (2004), the demand for cheaper products by supermarkets has become a ruthless way by the supermarkets to exploit the supplier. The net effect of lower supplier prices is that the workers in the farms are paid much less and this impacts negatively on the society. Sainsbury was the first supermarket to announce that it will sell one hundred percent fair trade bananas. Other supermarkets have followed suit but it is worth noting that Tesco was reluctant to commit to this cause. The increased money paid to the suppliers will have a positive impact on the community where the products are sourced from. The style of disclosure of the responsible sourcing and buying of products the Tesco

The UK Government is Right to Listen to Claims that Large Banks should Essay

The UK Government is Right to Listen to Claims that Large Banks should be Broken up - Essay Example From this study it is clear that  the impediment is that every niche of this argument is based on a myth. The first misleading notion is that the materialization of huge, universal banks- uniting investment banking with commercial banking- was an unnatural or artificial development. This disjointed market means that banks could not accomplish the economies of scale or simply supply clients on a global or national level. The market needs stimulated the consolidation and gave birth to an evolution towards greater competency in the banking sector.This paper stresses that  a second erroneous belief is that these universal, large institutions were primarily to give guilt for financial crisis. As most grave observers recognize, an amalgamation of risk management and bad lending by poor regulation, bank management and poor-advised consumer performance all played a role. A third misleading notion is that huge financial institutions have become too intricate to supervise. A firm of any si ze needs strong management and control to supervise complication. In reality, big global institutions have frequently proved more elastic than others because their expansion in business model makes sure that loss in one department of enterprise can be stifled by revenues in other departments of the organization. In some instances, intricacy can be a remedy to risk, instead of a reason of it.  The opponents of huge banks that are seldom aired similar to they don’t qualify for examination.... Critics point to the excessive influence huge banks mostly has on the political procedures. They panic that those regulators are intimidated by a big bank’s power and position. These opponents appear to consider that regulators are not capable of coming up with independent verdicts. In the practical world, this instance is not true. That supposed, it is genuinely right and mandatory for politicians and regulators to employ with industry and experts practitioners to be trained about these issues. These regulators are not browbeaten, but they usually do require more capability and improved cooperation with each other to take on the tasks lucratively (Duffie 2011). Another condemnation is that huge banks receive large, implied subsidies from government and can borrow money more reasonably because they are considered to ‘too big to fail’. But the facts don’t stay out. Big banks invest billions of dollars to bring services and products want, investments that a f irm has accomplished scale can make. The scale permits them to carry, like huge-box stores, more invention, more consistent and convenience, dependent service (Wilson 2012). Breaching the huge banks would damage their clients, customers, and the economy as a well. In actuality, it would insert novel risks into the financial arena. If the globalized, multifunctional, universal banks are obligated back into dedicated lending firs, they will require figuring out novel ways to give the returns to shareholders. This could easily lead the way to an augmentation in risk lending. Most of the banks in United Kingdom function all over the globe and have to function with international banks. If they are not able to work with banks in UK, they will then work with banks based

Depression Anxiety in Older Adults: Gaps in the Knowledge

Depression Anxiety in Older Adults: Gaps in the Knowledge Depression and Anxiety in Older Adults:Â  Are there gaps in current knowledge regarding diagnosis and treatment? Introduction Mental health problems in older adults can cause a massive social impact, often bringing about poor quality of life, isolation and exclusion. Depression is one of the most debilitating mental health disorders worldwide, affecting approximately 7% of the elderly population (Global Health Data Exchange, 2010). Despite this, it is also one of the most underdiagnosed and undertreated conditions in the primary care setting. Even with estimates of approximately 25% of over 65’s living in the community having depressive symptoms severe enough to warrant medical intervention, only one third discuss their symptoms with their GP. Of those that do, only 50% receive treatment as symptoms of depression within this population often coincide with other later life problems ( IAPT, 2009; World Health Organisation (WHO), 2004). Chapter 2: Literature Review 2.1: Depression and Anxiety in older adults Many misconceptions surround ageing including the fact that depression is a normal part of the ageing process. Actual evidence indicates that other physical health issues often supersede the presentation of depressive symptoms in older adults which may suggest that the development of depression is highly influenced by deteriorating physical health (Baldwin, 2008; Baldwin et al, 2002). Depression may present differently in older adults in comparison to adolescents or even working age adults. Although the same disorder may be present throughout different stages of the lifespan, in older adults certain symptoms of depression may be accentuated, such as somatic or psychotic symptoms and memory complaints, or suppressed, such as the feelings of sadness, in comparison to younger people with the same disorder (Baldwin, 2008; Chiu, Tam Chiu, 2008). O’Connor et al (2001) carried out a study into ‘the influence of age on the response of major depression to electroconvulsive thera py’ and found that when confounding variables are controlled (age at the beginning of a study), there is no difference in the remission rates for depression in both younger and older adults, however, relapse rates remain higher for older adults. Backing this up, Brodaty et al (1993) conducted a qualitative naturalistic study into the prognosis of depression in older adults in comparison to younger adults and again confirmed that the prognosis and remission for depression in older adults is not significantly worse than for younger adults. However, the rigor of a qualitative naturalistic study is argued by proponents as being value-laden in nature, while criticisms of this study approach highlight it as being subjective, anecdotal and subject to researcher bias (Koch, 2006). In addition to depression, anxiety disorders are also common among older adults, often presenting as a comorbid condition. In 2007, 2.28 million people were diagnosed as having an anxiety disorder, with 13% of those individuals aged 65 and over. By 2026, the projected number of people diagnosed with an anxiety disorder is expected to rise by 12.7% to 2.56 million with the greatest increase expected to be seen in the older adult population (King’s Fund, 2008). Despite the prevalence rate, anxiety is poorly researched in comparison to other psychiatric disorders in older people (Wetherell et al, 2005). Of the anxiety disorders, phobic disorders and generalised anxiety disorder (GAD) are the two most common in older people (Bryant et al, 2008). It wasn’t until 1980 that the American Psychiatric Association (APA) published the Diagnostic and Statistical Manual of Mental Disorders (DSM) 3rd Edition which introduced Generalised Anxiety Disorder (GAD) into the psychiatric nome nclature, distinguishing it from other anxiety disorders for the first time (APA, 1980). MCManus et al (2009) estimate that in England alone, as many as 4.4% of people in England suffer with GAD with prevalence rates between 1.2 and 2.5 times higher for women than men (Prajapati, 2012). Post-Traumatic Stress Disorder (PTSD) has received more clinical interest lately, correlating with individuals from the Second World War, Holocaust and Vietnam Veterans reaching or being well into old age and increasing recognition of PTSD. Despite this, data relating to prevalence rates still remains limited with research tending to focus on specific populations as opposed to community figures, for example, with regards to UK war veterans, approximately 30% will develop PTSD (pickingupthepieces.org.au, 2014). Unfortunately, stigma tends to misrepresent PTSD statistics as sufferers tend not to seek diagnosis or researcher bias is present. Britt (2000) found that many service personal within the military stated that admitting to a mental health problem was not only more stigmatising that admitting to a physical health problem but they also believed it would have a more detrimental impact on their career prospects. Furthermore, Mueller (2009) conducted a study into disclosure attitudes in which it was concluded that these attitudes can strongly predict symptom severity. With this in mind, it is important to stress the importance of practicing within the limits of NMC (2008) code of conduct in which unconditional positive regards must be show by all nursing staff whilst incorporating a non-bias attitude in practice. Anxiety and depression comorbidity is well established. A longitudinal study, noted for its beneficial adaptability in enabling the researcher to look at changes over time, conducted by Balkom et al (2000) found that in a random community sample of adults (55 and older), who were diagnosed as having an anxiety disorder, 13% also met the criteria of major depressive disorder (MDD). Adding weight to the evidence of anxiety and depression comorbidity in older adults, Schaub (2000) who also conducted a longitudinal study, found that 29.4% of a sample of older adults in a German community met the criteria for a depressive disorder. Longitudinal studies are thought to vary in their validity due to the attrition of randomly assigned participants during the course of the study, thus producing a final sample that is not a true representation of the population sampled (Rivet-Amico, 2009). King-Kallimanis, Gum and Kohn (2009) examined current and lifetime comorbidity of anxiety with depression. Within a 12 month period they found 51.8% of older adults with MDD in the United States also met the diagnostic criteria for an anxiety disorder. There is evidence to suggest that the first presentation of anxiety symptoms in older adults suggests an underlying depressive disorder (Chiu et al, 2008). Unfortunately, comorbid anxiety and depression in older adults is associated with much higher risks of suicidal symptoms (Bartels et al, 2002; Lenze et al, 2000) in addition to increased reports of more severe psychiatric and somatic symptoms and poorer social functioning when compared to depression alone (Lenze et al, 2000; Schoevers et al, 2003). 2.2 Diagnosis and Screening Tools APP TO PRACTICE Dementia, along with depression and other priority mental disorders are included in the WHO Mental Health Gap Action Programme (mhGAP). This programme aims to improve care for mental, neurological and substance use disorders through providing guidance and tools to develop health services in resource poor areas. Synthesis and utilization of empirical research is an important aspect of evidence-based care. Only within the context of the holistic assessment, can the highest quality of care be achieved. References: Baldwin, R., Chiu, E., Katona, C., and Graham, N. 2002. Guidelines on depression in older people: Practising the evidence. London: Martin Dunitz Ltd. Baldwin, R. 2008. Mood disorders: depressive disorders. In: Jacob R et al, Oxford Textbook of Older Age Psychiatry. Oxford: Oxford University Press. Balkom, V., Beekman , A., de Beurs, E., et al. Comorbidity of the anxiety disorders in a community-based older population in the Netherlands [Online]. Acta Psychiatrica Scandinavica 101(-). Pp 37–45. Available at: https://www-swetswise-com.abc.cardiff.ac.uk/FullTextProxy/swproxy?url=http://onlinelibrary.wiley.coc/resolve/doi/pdf?DOI=10.1034/j.1600-0447.2000.101001037.xts=1409279416128cs=1533436201userName=0000884.ipdireciemCondId=884articleID=25446758yevoID=1585273titleID=2498remoteAddr=131.251.137.64hostType=PRO [Accessed: 29th August 2014]. Bartels, S., Coakley, E., Oxman, T., et al. 2002. Suicidal and death ideation in older primary care patients with depression, anxiety, and at-risk alcohol use. American Journal of Psychiatry.159(10) pp.417–427. Brodaty, H., Harris, L., Peters, K., Wilhelm, K., Hickie, I., Boyce, P., Mitchell, P., Parker, G., and Eyers, K. 1993. Prognosis of depression in the elderly. A comparison with younger patients [Online]. The British Journal of Psychiatry 163(-) pp589-596. Available at: http://bjp.rcpsych.org/content/163/5/589#BIBL [Accessed 27th August 2014]. Chiu, H., Tam,W., and Chiu, E. 2008. WPA educational program on depressive disorders: Depressive disorders in older persons. World Psychiatric Association (WPA). King’s Fund. 2008. Paying the price: The cost of mental health care in England to 2026 [Online]. London: King’s Fund. Available at: http://www.kingsfund.org.uk/sites/files/kf/Paying-the-Price-the-cost-of-mental-health-care-England-2026-McCrone-Dhanasiri-Patel-Knapp-Lawton-Smith-Kings-Fund-May-2008_0.pdf [Accessed: 17th August 2014]. Koch, T. 2006. Establishing rigour in qualitative research: the decision trail. Journal of Advanced Nursing 53(1) pp. 91-100 Lenze, E., Mulsant, B., Shear M, et al. 2000. Comorbid anxiety disorders in depressed elderly patients [Online]. American Journal of Psychiatry. 157(-): pp.722–728. Available at: http://ajp.psychiatryonline.org.abc.cardiff.ac.uk/data/Journals/AJP/3712/722.pdf?resultClick=3 [Accessed: 29th August 2014]. O’Connor, M., Knapp, R., Husain, M., et al. 2001. The influence of age on the response of major depression to electroconvulsive therapy: a CORE report. American Journal of Geriatric Psychiatry. 9(-): pp. 382–390 Rivet-Amico, K. 2009. Percent Total Attrition: A Poor Metric for Study Rigor in Hosted Intervention Designs [Online]. American Journal of Public Health 99(9): pp 1567-1575. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2724469/ [Accessed 22nd August 2014]. Schaub, R., Linden, M. 2000. Anxiety and anxiety disorders in the old and very old—results from the Berlin Aging Study (BASE) [Online]. Comprehensive Psychiatry. 41(-) pp 48–54. Available at: http://ac.els-cdn.com.abc.cardiff.ac.uk/S0010440X00800085/1-s2.0-S0010440X00800085-main.pdf?_tid=25fb884e-2f25-11e4-ae4a-00000aab0f6bacdnat=1409279912_0012d28347b6791e31a8b5199f3daaa1 [Accessed: 29th August 2014]. Schoevers, R., Beekman, A., Deeg, D., et al. 2003. The natural history of late-life depression: results from the Amsterdam Study of the Elderly (AMSTEL) [Online]. Journal of Affective Disorders.76(1): pp 5–14. Available at: http://ac.els-cdn.com.abc.cardiff.ac.uk/S0165032702000605/1-s2.0-S0165032702000605-main.pdf?_tid=1814aa80-2f34-11e4-a381-00000aab0f27acdnat=1409286331_4cb7efb58af9c004b37dc4825f8831d5 [Accessed 19th August 2014].

Hiroshima Essay -- essays research papers

The most significant theme in John Hersey’s book â€Å"Hiroshima† are the long- term effects of war, confusion about what happened, long term mental and physical scars, short term mental and physical scars, and people being killed. The confusing things after the A-bomb was dropped on Hiroshima where that the city had been wiped out, all means of communication where gone, all the roads and street signes where wiped out, destroyed or blocked by collapsed buildings â€Å"†¦saw through the darkness that all the houses in her neighbourhood had collapsed.†1 People not knowing what had happened as there had been no siting of a plane before the bomb was dropped, not being sure if a bomb or a fire had caused all the damage â€Å"The Americans are dropping gasoline. They’re going to set fire to us!†, and not knowing what the site effects of the bomb would be on the people and land such as acid rain â€Å"The drops grew abnormally large.†2 The long-term mental and physical scars left on the people of Hiroshima would have been not knowing what happened to family members, and friends who where missing and still are missing to this day, â€Å"You’ve go to find him†3, and â€Å"†¦.search for him.†4 The physical scars left on the people of Hiroshima after the bombing are, organ damage, disease, accelerated aging, eye brows burnt off and skin damaged on faces and hands. People forgetting what Americans did to Japanese civilians, by dropping that awful thing, â€Å"He was slowing a bit. His memory, like the world’s was gettin...

Smirnoff Nightlife Exchange Media Campaign

SMIRNOFF NIGHTLIFE EXCHANGE MEDIA CAMPAIGN CHAU Hong Duc Table of content I. Analysis 1. Overview 2. Significant figures 3. Why is it successful? II. Recommendation III. References I. Analysis 1. Overview Smirnoff Night Life Exchange project is an annual promotion campaign integrates series of nightlife parties, leading to the biggest party in the November each year, along with global dancing competition judged by Madonna.Initiated by Smirnoff – the 1st worldwide vodka brand from 2010, Night Life Exchange reached a huge success in 2011; marked with November 12th 2011 night, with (1)50 countries and 10 million people around the world involved and celebrate the best world’s nightlife. 2. Significant figures (2) 10 million participants 50 countries 3000 tracks of partygoers 5000 â€Å"liked† Smirnoff cocktails on Facebook 8000 photos uploaded on Facebook One of 11 best social media campaigns in 2011 selected by Econsultancy. com (3) 3. Why is it successful?In this p art, I’ll just discuss on the media’s aspect, which I believe is the major factor leading to its success. Firstly, Smirnoff heavily takes advantages of social media, specifically Facebook fan pages. It created 50 fan pages for each country involved, such as Smirnoff Vietnam, Smirnoff. These pages are altogether connected to the main fan page of Smirnoff with the special application called Around the world, which earns more than 386,000 likes. Fan pages significantly make a huge impact on earning participants for the project. Along the line, they also generate local ebsite in each country to promote the event, to attract people signing up for the event and receiving any ideas for the biggest night, varied from which drinks are suggested, which singers should be put in and so on. On both pages and sites, they put on valuable information about cocktails recipes as well as creating amazing and viral small contests with prizes good enough for calling attendants. The two mos t important elements in this media campaign are: First, Smirnoff had a great idea of hosting an enormous one-of-a-kind event locally, which means people from all over the world can enjoy a mutual experience.This obviously woke up either the feeling of national pride or the toward-global tendency. Second, Smirnoff created the two-way communication with their target customers. They can technically involve in organizing â€Å"their† own party through the possibility of sharing thousands ideas. It’s excellent that Smirnoff is having an open dialogue rather just informing information to audiences. In conclusion, Smirnoff successfully created the shared value for an event, which is social media all about.Besides, the logo is very well designed with the theme color is red, which is also the theme color of Smirnoff with the symbol of an eagle, represents a feeling of powerful and courtesy. II. Recommendation However, there is still room for improvement if Smirnoff want to get bigger achievements through this project. I went through some of Nightlife Exchange’s local website and realized that the design, as well as domain name of those websites is not consistent, for example in Vietnam, it’s bethere. n but in another country, it’s totally different. Therefore, I recommend that instead of having separate websites, they should link all of countries into one mother site and from there, direct to local page, such as bethere. com/Vietnam or bethere. com/brazil. This would help them organize better customer database, better statistics and easily keep track of their customer. I also highly suggest using mobile marketing, which is cheap and fast method to spread out the information to audiences as well as check-in function on Facebook.They should encourage their fans to do check-in whenever they go to the party. This will create an impressive appearance on fan pages. Last but not least, the slogan â€Å"Be There†, though it’s qu ite suitable for the beginning phase, should be change into some words more encourage the individual uniqueness like â€Å"Be Yourself There† or â€Å"Be Unique There†. I think it will encourage people to join party and prove themselves to all people in the world and create a vast diversity of styles, bringing more liveliness to an event. III. Refernces (1)Madonna Resurfaces in Smirnoff Social Media Promotion http://mashable. com/2011/08/17/madonna-smirnoff/ – Todd Wasserman, Mashable, Aug 2011 * (2)Smirnoff Nightlife Exchange Project Gathers Millions Globally for the World's Biggest Nightlife Experience http://www. marketwire. com/press-release/smirnoff-nightlife-exchange-project-gathers-millions-globally-worlds-biggest-nightlife-1586027. htm – Marketwire, 2011 * (3)11 of the best social media campaigns of 2011 (and what we can learn from them) * http://econsultancy. om/fr/blog/8452-the-best-social-media-campaigns-of-2011-and-what-we-can-learn-from-them – Steve Richards, Econsultancy. com, Dec 2011 * Superstar line-up for the Smirnoff Nightlife Exchange Projectâ„ ¢ with The Potbelleez, Fourplay DJ's And DJ Gordo http://www. irishtimes. com/events/smirnoff-nightlife-exchange/thailand-exchange. html – Iristimes. com * https://www. facebook. com/Smirnoff * http://nightlifeexchange. vice. com/en * The Smirnoff Nightlife Exchange Project 2011 video clip http://www. youtube. com/watch? v=k9lCf8VkMio